Institute for SMEs and Crafts

The Institute for SMEs and Crafts is a legally independent institute at the Allensbach University of Applied Sciences. With this affiliated institute, the university promotes research in the SME and craft sector, strengthens the exchange between science and business practice, and promotes the internationalization of the university.

The tasks of the institute include knowledge transfer, consulting, research and training. The focus is on the topics of Global Megatrends, Education 4.0 (e-learning), Sustainability / CSR, Dual Vocational Education and Training (VET) and Dual Higher Education according to the German model, as well as knowledge transfer by advising governments, Chambers of Crafts, Chambers of Industry and Commerce, business associations and companies from the SME and Crafts sector. All projects are funded by governments.

Institute Director: Prof. Dr. Jürgen Wagenmann

Services for international clients

Companies and VET institutions (vocational schools, training centers):

  • Conception and development of dual vocational education and training (VET), based on the German model
  • Global megatrends and their influence on SMEs
  • Education 4.0 – E-learning and blended learning in dual education
  • Sustainability / CSR and sustainability reporting for SMEs
  • Train-the-Trainer certificate courses
  • Internationalization in education, e.g. university cooperation

International colleges and universities:

  • Conception and development of dual study programs, based on the German model

Key Areas

  • Dual vocational education and training (VET)
  • Dual higher education, practice-oriented higher education
  • Education 4.0, Blended Learning
  • Sustainability / CSR
  • Internationalization in education and business

Memberships

Examples of current and recent projects

May 2023 – Apr. 2025

  • Funding project of the Baden-Württemberg Foundation gGmbH (State government of Baden-Württemberg) for its sub-foundation Climate Protection Foundation Baden-Württemberg: Development and pilot run of an action-oriented certificate course „Certified Sustainability and Climate Protection Expert in the Craft Sector“

Jan. 2022 – Feb. 2023

  • Funding project of the Baden-Württemberg Ministry of Economics as part of the funding program Vocational Training 4.0 – Innovation in digital vocational orientation and in digital inter-company vocational training

Dec. 2020 – May 2024

  • Funding project of the Baden-Württemberg Ministry of Economics as part of the funding program ZukunftsKompetenzen@bw: „Low-threshold development of digital learning media with on-board resources“ https://www.hwk-konstanz.de/artikel/digitale-lernhaeppchen-fuer-die-handwerkliche-aus-und-weiterbildung-64,669,2172.html

Dec. 2020 – Feb. 2022

  • Funding project of the Baden-Württemberg Ministry of Economics as part of the funding program Future Initiative Handicrafts 2025: Pilot project study „New Work: The influence of megatrends and business model innovations on work in crafts of the future – specified in the carpentry trade and with recommendations for action for companies, trade organizations and politics“
    • https://www.hwk-konstanz.de/new-work
    • https://www.hwk-konstanz.de/artikel/wie-wandlungsfaehig-ist-das-handwerk-64,0,2576.html
    • https://handwerk2025.de/strategie/new-work-der-einfluss-von-megatrends-und-geschaeftsmodellinnovationen-fuer-das-schreinerhandwerk
    • https://www.allensbach-hochschule.de/grosse-handwerksstudie-gemeinsam-mit-hochschulinstitut-entstanden/

Jun. 2018 – May 2021

  • Funding project of the Baden-Württemberg Ministry of Economics as part of the funding program Digitization and VET: „Digitization and networked learning in inter-company training in crafts“

Apr. 2017 – Oct. 2019

  • Funding project of the Baden-Württemberg Ministry of Economics as part of the funding program Digitization and Professional Development: „Digitization and networked learning in dual vocational training in crafts“

Cooperation

  • Cooperation with the Konstanz Chamber of Crafts →  more
  • Cooperation with the craft training centers of the Konstanz Chamber of Crafts in publicly funded projects →  more
Professorship for SME and Crafts
Prof. Dr. Jürgen Wagenmann
+49 176 56778890

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