Institute for SMEs and Crafts

The Institute for SMEs and Crafts is a legally independent institute at the Allensbach University of Applied Sciences, located both in the famous city of Constance beside Lake Constance as well as in the picturesque Black Forest in the country triangle Germany – France – Switzerland. With this affiliated institute, the university promotes research in the SME and craft sector, strengthens the exchange between science and business practice, and promotes the internationalization of the university.

The tasks of the institute include knowledge transfer, consulting, research and training. The focus is on educational counseling in the fields of dual vocational education and training (VET) and dual higher education according to the German model, as well as knowledge transfer by advising governments, chambers of industry and commerce, business associations and companies. Most of our projects are funded by the German government.



  • for international schools, colleges, universities:
    • Conception and development of dual vocational education and training (VET), inspired by the German model
    • Conception and development of dual study programs, inspired by the German model
    • Digitalization in dual VET and dual higher education
    • Methodological-didactic concepts for blended learning
    • Internationalization in education, e.g. university partnerships
    • Delegation visits of international educational institutions
  • for international students:
    • Study tours in Germany and Europe (business, technology, culture, language), university certificate with Credit Points (ECTS)
    • Internships in German companies
  • for SMEs and craft businesses:
    • Expert and industry delegation visits
    • Management training programs
    • Internationalization counselling, market entry strategies
    • State-subsidized advice via
      • German Federal Office for Economic Affairs and Export Control
        (BAFA Bundesamt für Wirtschaft und Ausfuhrkontrolle) in the following advisory fields:

        • Foreign Trade
        • Start-ups
        • Small and Medium-sized Enterprises (SMEs)
        • Corporate crisis / Turnaround Management

Key Areas

  • Dual vocational education and training (VET)
  • Dual higher education
  • Blended Learning with digital media
  • International Education
  • Internationalization of businesses
  • Specific country expertise on China and Southeast Asia

Examples of current and recent projects

  • Digitization and optimization of vocational training and further education in the craft sector – sponsored by the
    (Ministry of Economic Affairs of the German Federal State of Baden-Wuerttemberg)
  • Cooperation with the Chamber of Crafts Konstanz and their craft educational institutions in projects for digitization in vocational education and training  →  more
  • Delegation visits from Chinese Vocational Colleges interested in the German system of dual vocational training and dual higher education
  • „Holiday Campus“ – summer and winter holiday programs in Germany and Europe for international students from the Far East
Professorship for SME and Crafts
Prof. Dr. Jürgen Wagenmann
+49 176 56778890

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