Professional Writing in PR and Communications

The university certificate program „Professional Writing in PR and Communication“ will equip you with the ability to develop clear, concise, and impactful texts for various media and target audiences. You will learn how to structure content for press releases, blog posts, and digital and social channels, and how to formulate it with linguistic precision. You will understand how to adapt messages to different target groups and communication formats, and the impact professional texts have in public communication.

The certificate also provides you with a solid understanding of the differences between independent journalism and interest-driven corporate communication. You will recognize the importance of text as a central tool of modern communication and use it effectively in both analog and digital contexts.

Furthermore, you will develop the competence to strategically plan content, organize it editorially, and ensure its linguistic and content quality. You will gain insights into the journalistic landscape in German-speaking countries, understand how editorial offices work, and create content tailored to different target groups. At the same time, you will reflect on the ethical and linguistic aspects of professional communication and develop an awareness of the responsibility and impact of your statements.

In the field of Corporate Publishing, you will learn to select relevant content, develop suitable formats, and strategically integrate them into the marketing mix. This will enable you to design well-founded communication strategies and assess the effectiveness of communication measures.

Who is the course suitable for?

Sie streben eine Position im Bereich Public Relations an und möchten dafür eine fundierte Weiterbildung absolvieren. Sie sind bereits in der Öffentlichkeitsarbeit tätig und möchten Ihre Kommunikation für die gezielte Umsetzung von Botschaften verbessern.

The most important facts about your university certificate:

For the university certificate, you will receive 10 ECTS credits, which can be credited towards the M.A. Business Management and MBA General Management.

  • Admission requirements: none
  • Duration of study: 6 months + 6 months free extension
  • Credit points: 10 ECTS
  • Exam form: Portfolio task
  • Start of studies: at any time
  • Tuition Fees: EUR 165 per month, EUR 990 in total

The university certificate is completed online and without compulsory attendance .

Are you interested? Then contact our student advisory service, we look forward to hearing from you!

You will find the registration form in the Online application.

Provided the admission requirements are met.

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What are the admission requirements?

There are no special admission requirements for this further training.

How is your course structured?

  • The Relationship Between and Distinction of Journalism, Communication, and Marketing
  • Historical Development of Journalism
  • Difference between independent journalism and corporate communication
  • Changes in journalism due to new technologies
  • Funktionsweise von Journalismus und Redaktionen
  • Expectations of Journalists from Various Media Outlets
  • The significance of texts as a form of communication across all media genres and the fundamentals of good writing.
  • Handling media inquiries and journalists
  • Organization of press conferences and interviews
  • Classification and structuring of information
  • Schreiben im digitalen Zeitalter
  • Choosing the right visual language
  • Writing in the Digital Age and Content Creation
  • Design possibilities, forms, and boundaries of corporate publishing

How long will your studies take?

The standard period of study is six months. You can extend the duration of your studies by a further six months free of charge.