Complete PR management training - at Allensbach University

As digitalization progresses, the challenges for companies, associations and public institutions are increasing. They are all competing for reach and attention. Specialists who know their way around public relations (PR) are therefore more in demand than ever.
Who wants a PR Management Training has now found employment opportunities everywhere.

At Allensbach University, you have the opportunity to complete this type of training. In eight months you will be a Expert in communication and PR. You will be prepared for the growing digital challenges and gain interesting insights into the market mechanisms. Secure your place on the course now or get free advice!

Why complete a PR management course?

Digital communication will ever faster and more demanding. If you want to be successful in PR, you need to focus on meeting the needs of your target groups. It is also important to be prepared to change communication when the quality of time requires it.

Completing a PR management course at Allensbach University enables you to keep pace with rapid digital developments. Participants learn the key terms and perspectives in PR and communication management. We shed light on the historical development of PR management and look at the question of which strategies lead to success in corporate communications.

The certificate course is aimed in particular at Professional practitionerswho wish to qualify for marketing and communication-oriented tasks in companies and organizations. After completing the course, participants will be able to plan, implement and evaluate PR measures and communication tasks.

Contents of the PR management training

Our eight-month online training course comprises the following three modules:

• Introduction to PR and Communication Management (12 ECTS)
• Journalistic Writing and Corporate Publishing (12 ECTS)
• PR and communication in the digital age (12 ECTS)

At the beginning of the course, you will receive an overview of the most important areas of PR and communications management. The focus is on the theoretical foundations and requirements of PR/communications management as well as the basics of media law and the conception of content intended for social media.

In the second module, you will learn how to deal with the various journalistic text forms in different contexts and how to use them professionally. You will be able to assess the medium of text as the basis of PR and communication from both a practical and academic perspective and use it depending on the situation in order to convey the desired message.

In the third module, you will learn about the central role of PR and communication in the digital age. Furthermore, participants will develop an understanding of the further development of PR and communication management from the analog to the digital world. You will learn to identify the expectations of your target groups as a decisive field of communicative action and to develop suitable instruments and messages.

All three modules conclude with a Submission task from. You can transfer the 36 ECTS credits you have earned to the B.A. Business Administration and Management of the Allensbach University of Applied Sciences. You can extend your PR Management course by eight months without paying additional fees. The current tuition fees are 325 Euro pro Monat (2,600 euros in total).

Start your PR management training now!

Start your PR management training now! The sooner you start, the sooner you can start your Broaden professional horizons. We will be happy to advise you in detail - by e-mail or telephone. You can also request free information material via this page. Wir freuen uns auf Ihre Kontaktaufnahme!