Attend PR management training - at Allensbach University

The media landscape is subject to constant change. Digital media such as Facebook, Instagram and blogs are becoming increasingly important. Professionals who have a PR management training are therefore in great demand.

Allensbach University offers a Online course which will familiarize you with all the important aspects of PR management. You can join at any time and broaden your professional horizons. Request information material now or let us free advice!

PR management training: The most important facts in brief

Our PR management training is aimed at those interested in the increasingly important field of PR management. Public Relations (PR) and see their professional future here. Participants will learn the essentials of PR and communication management. You will also learn how to plan and evaluate PR measures. Over time, you will develop an understanding of the transformation from analog to digital media. digital PR world.

The university certificate is particularly suitable for specialists with professional experience who would like to take on marketing-related tasks in their company. You can have the credits you earn (36 ECTS credits) recognized. This means that you benefit in two ways if you have a Bachelor online study want to join.

PR management training: Structure of the training course

The "PR Management" certificate program comprises three modules:

• Introduction to PR and Communication Management (12 ECTS)
• Journalistic Writing and Corporate Publishing (12 ECTS)
• PR and communication in the digital age (12 ECTS)

At the beginning of the seminar, you will receive an overview of the most important areas of PR and communication management. Further topics include the theoretical foundations and requirements of PR and communication, media law and the conception of Social media content.

After completing the PR management training course, you will be able to analyze PR/communications management in companies. You will learn to differentiate between good and bad PR and gain insights from this.

The second module of the PR management training course deals with the Dealing with journalistic text forms in different contexts. You will learn to evaluate texts as the basis of PR and communication in both practical and academic terms and to apply them to specific situations. In addition, you will be able to incorporate central motifs from the "Ethics and Language" competence field into your work.

The final module of the PR management training program is the The role of PR in the digital age in the foreground. The module helps you to develop an understanding of the development towards digital PR and communication management. You will learn to identify the expectations of target groups as a central communicative field of action and to create appropriate messages.

As part of the examination you will work on three Submissions. You can apply the 36 ECTS points acquired in this way to the Bachelor Business Administration-course of study. We would be happy to advise you on this.

PR management training: Duration, costs and admission

The online training course "PR Management" is available at acht Monate designed. It is possible to extend the course by a further eight months free of charge. There are no special admission requirements for the PR Management course. The costs are currently 2,600 Euro (payable in monthly installments of 325 Euro).

Like all continuing education programs at Allensbach University, this seminar is also online completed. There are no compulsory attendance events, nor is attendance mandatory. The content is made available on the Internet and is jederzeit abrufbar.

Start further training now!

Have we piqued your interest? Then enrol now and attend a PR management course at Allensbach University! You can join us at any time, as we Flexible study models offer. For a free consultation, please contact us by phone or e-mail.