Complete marketing training online - at Allensbach University

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Allensbach University is the educational institute of your choice if you would like to complete a marketing course online in the near future. Our distance learning university offers you a Wide range of further training opportunitiesranging from PR management to business English. Find out more about our online courses here or request free information material to be sent to you! You will find our contact details on the right-hand side of the page.

Complete marketing training online: These are the advantages

What are the specific advantages of completing a marketing course online? This is a question that our student advisors are often asked. In this section, we would like to discuss the most important reasons that encourage prospective students to take a course at Allensbach University and complete a marketing course online.

Professional advantages

From a professional perspective, attending a marketing training course online is a Excellent decision. You acquire expert knowledge and can apply this in the interests of your employer. As your career progresses, you may find that the training has opened many doors for you - not only in terms of employment opportunities, but also in terms of your personal development. Many graduates who have attended an online marketing training course with us report positive effects.

University with a good reputation

Allensbach University is one of the most prestigious distance learning universities in Germany. For more than 20 years it has been a State-recognized universitywhose diplomas can be presented to any employer. Of course, this also applies to educational certificates, which bear the stamp of a university and therefore represent a value that should not be underestimated.
Further training, whether online or offline, is almost always seen as a positive sign. It shows your willingness to continue your professional development and gives your potential employer a good reason to hire you.

Time-independent learning

The ability to learn at any time is a valuable asset - you will quickly realize this when you complete a marketing course online at Allensbach University. You can study the subject matter whenever you have time. If there is more to do at work, you can slow down the pace of learning and pick it up again when the time is right.

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Location-independent learning

When you complete an online marketing training course with us, you will learn ortsunabhängig. The course content is made available online so that you can access it from anywhere. All you need is an internet connection and a device to take part in our courses and study programs.

No compulsory attendance

Since the marketing training is completed online, there are keine Präsenzpflicht. You don't have to go to the university and save a lot of time. The entire course is conducted without face-to-face events. The online seminars can be followed either live or as a recording.

No exams in overcrowded lecture halls

The marketing training courses usually conclude with Submissions from. Instead of writing an exam in a crowded room, you write a scientific paper at home. If you do have to write an exam, this will be in the form of an open-book exam or online exam - via the Internet, of course.

Einstieg jederzeit möglich

Distance-learning universities such as Allensbach University give interested students the opportunity, start their course or degree program at any time. There are no fixed enrolment deadlines at a distance-learning university as there are at face-to-face universities. You can start immediately and expand your professional profile.

Our training courses at a glance

If you would like to complete a marketing training course online with us, you are spoiled for choice: we currently offer five marketing and communication-oriented courses, which we would like to briefly present to you below.

Business English

The certificate course "Business English" comprises a module of the Bachelor's degree program in Business Administration and Management. Participants acquire situational communication skills in oral and written form. The continuing education course at university level has a scope of 6 ECTS. If you are studying for a Bachelor's degree in Business Administration at Allensbach University, you can receive full credit for the course and shorten your studies.

  • Duration of study: 4 months (can be extended by 4 months)
  • Credit points: 6 ECTS
  • Start of studies: at any time
  • Tuition fees: 480 euros (120 euros per month)

PR and digital communication

Digital communication is becoming increasingly important for companies. Specialists in this field have excellent career prospects. If you complete an online marketing training course with us, you can prepare yourself intensively for a corresponding job in your desired company.

The course begins with an introduction to how PR and communication work in the digital age. You will look at the importance of integrated communication, the terms customer journey and customer experience and consider the interplay between PR, communication and digital marketing. The course has a duration of six months and is renewable free of charge.

Journalistic writing and corporate publishing

If you are interested in journalistic writing, this online course is perfect for you. During the six months (extendable by a further six months), you will receive an introduction to journalism and learn how to deal with the media genre of text as part of your PR and communication work.

The focus of this online course from the Development of linguistic and written skills. After completing the online marketing training course, you will understand the role of the recipient and be able to evaluate the work of editors. You will gain knowledge of content-driven communication and become qualified to use journalistic text forms professionally in different contexts.

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Marketing Management

The "Marketing Management" course deals with the content-related and conceptual basics of marketing. You will learn how to develop a strategic marketing concept and get to grips with marketing research, which plays an important role in the analysis of purchasing behavior. Further course content includes the basics of marketing controlling and marketing implementation as well as the definition of marketing objectives.

Here are some basic facts about the online course "Marketing Management":

  • Duration of study: 4 months (can be extended by 4 months)
  • Credit points: 6 ECTS
  • Start of studies: at any time
  • Tuition fees: 660 euros (165 euros per month)

PR management

The "PR Management" course is the longest marketing training course that can be completed online with us. The compact course consists of three modules, each of which is completed with a submission task:

  • Introduction to PR and communication management
  • Journalistic writing and corporate publishing (see above)
  • PR and communication in the digital age

The certificate comprises a total of 36 ECTSwhich can be credited towards a subsequent degree course. The standard period of study is eight months. You can extend the course by up to eight months free of charge.

Complete a marketing training course online now!

Have we aroused your curiosity? If you can imagine completing a marketing course online in the near future, Allensbach University of Applied Sciences Konstanz is the ideal place to make this a reality. We offer a wide range of continuing education courses that you can complete online and at your own pace.
Let us help you now free advice or request detailed information material!