Start your communication training now - at Allensbach University

In business, the right communication is a key skill that sets successful people apart from less successful ones. At Allensbach University of Applied Sciences, you can take a Communication Training get started. We offer exciting online courses in various areas of communication. By completing the courses, you can develop into a sought-after expert with all doors open to you in the business world. Find out more about your study options here or get free advice!

Communication Training "Business English"

Communication training "Business English" is one of our most popular advanced training courses at university level. In business, it is becoming increasingly important to speak, write and understand English at a professional level. By taking an online course you can acquire the appropriate skills. In this way, you will qualify for positions that are closed to other specialists.

The communication course "Business English" comprises a module of the Bachelor's degree program in Business Administration. Participants acquire situational oral and written communication skills in English. English grammar also plays a role here.

You will receive 6 ECTS for the university certificate. These can be credited in full to the Online Bachelor's degree program in Business Administration can be credited, provided the university entrance qualification is available. The duration of the course is 4 months. The communication course can be extended by 4 months - completely free of charge.

Communication Further training in "Journalistic writing and corporate publishing"

In our communication training "Journalistic writing and corporate publishing" you will receive an introduction to the world of journalism. You will learn how journalistic writing works and how to deal with the media genre of text.

This communication training focuses on the Development of linguistic and written skills in the foreground. You will learn to evaluate the quality of language and content and to understand the work of editors. This communication course also focuses on the role of recipients and their needs.

Course participants acquire skills in practical and content-oriented communication. In the course of their studies, they will learn how to formulate statements from organizations of all kinds. Course participants will learn how to use journalistic text forms professionally in different contexts.

This course is suitable for anyone who is looking for a position in the field of public relations (PR). If you are already working in public relations and would like to improve your communication for the targeted implementation of messages, this communication training course will take you further.

The university certificate has a scope of 12 ETCS. The duration of this communication training course is 6 months. You can extend the course by up to 6 months free of charge.

Communication Continuing education "Marketing Management"

Communication training "Marketing Management" deals with the content-related and conceptual foundations of marketing. Participants in the online-based continuing education course learn how to develop a strategic marketing concept. Strategic company and environmental analyses are another field covered in the course. Purchasing behavior plays a central role here.

Course participants learn the most important methods and instruments of marketing research. Further contents of this communication training are

Definition of marketing objectives
Determination of the basic orientation of
Marketing strategies
Contents of the individual marketing instruments
Marketing controlling
Marketing implementation

The course is suitable for prospective students who are aiming for a position in marketing and would like to create a solid basis for such a job with further communication training. The certificate has a scope of 6 ECTS. The duration is 4 months. It can be extended free of charge without giving reasons.

Communication Advanced training "PR and digital communication"

The aim of this communication training is to Main tasks of PR and communication in the digital world to get to know each other. The participants explore the Interfaces to digital marketing. The course highlights and emphasizes the differences to traditional offline work.

Further course contents are:

Customer Journey
Customer Experience
Market analysis
Market research

Communication controlling is also covered in this communication training course. Participants are also introduced to the basics of design psychology.

The course covers 6 months. You can extend your communication training by 6 months free of charge.

Communication Training "PR Management"

The second PR-oriented communications training course at our university deals with the relevant contents of communication and PR management. Participants learn the most important terms and perspectives in PR management. They develop strategies for corporate communication and learn how to evaluate PR measures.

You will complete three modules in your certificate program:

Journalistic writing and corporate publishing
PR and communication in the digital age
Introduction to PR and communication management

Our course is aimed at professionals who want to qualify for communication-oriented management tasks in companies. The communication training concludes with the award of a university certificate, which covers a scope of 36 ECTS has.

Communication Training "Learning to negotiate"

Anyone who knows how to conduct negotiations in the interests of their company and to push through their demands can be sure of the goodwill of their superiors. Our communication training "Verhandeln lernen" provides you with this knowledge. You will learn, with careful preparation Achieving negotiating success.

Here are some aspects that come up in this communication training:

Parties involved in a negotiation
Antizipation von Szenarien
Dealing with pressure
Verständnis von Macht und Verhandlungshebeln
Dealing with complicated negotiating partners

The course is led by a negotiation and crisis expert who has already appeared in real-life blackmail and kidnapping cases. He has also demonstrated his skills in multi-billion dollar sales negotiations on several occasions.