Marketing Management

You will deal with the conceptual and content-related basics of marketing and learn how to develop a strategic marketing concept. In addition, you will learn about strategic environmental and company analysis as the basis of every marketing concept and the core task of marketing research, in which the analysis of purchasing behavior plays a central role.

You will become familiar with the most important methods and instruments of marketing research. In the further course, you will deal with the definition of marketing objectives, the determination of the basic orientation of a marketing strategy and the content of the individual marketing instruments. Your new specialist knowledge will be rounded off with an overview of marketing implementation and marketing controlling.

Who is the course suitable for?

You are aiming for a position in marketing and would like to complete in-depth further training. You already work in marketing and would like to enrich your experience with specialist knowledge and gain new impetus.

The most important facts about your university certificate:

You will receive 6 ECTS for the university certificate, which can be credited towards the Bachelor of Business Administration and Management*.

  • Admission requirements: none
  • Duration of study: 4 months + 4 months free extension
  • Credit points: 6 ECTS
  • Exam form: Online exam
  • Start of studies: at any time
  • Costs: EUR 165 per month, EUR 660 in total

The university certificate is Online and without compulsory attendance completed.

Are you interested? Then contact our student advisory service, we look forward to hearing from you!

You will find the registration form in the Online application.

* If you have a university entrance qualification.

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What are the admission requirements?

There are no special admission requirements for this course. The examination is an open-book exam that can be completed at home.

How is your course structured?

  • Basics of marketing
  • Analysis and understanding of the market situation
  • Contents and methods of marketing research
  • Definition of marketing objectives
  • Determination of marketing strategies
  • Design of the marketing instruments (product, price, distribution and communication policy)
  • Implementation of marketing

 

How long will your studies take?

The standard period of study is four months. You can extend the duration of your studies by a further four months free of charge.