Your further education in Marketing Management at a glance

You will deal with the conceptual and content-related foundations of marketing and learn how a strategic marketing concept is structured. In addition, it covers the strategic environment and company analysis as the basis of every marketing concept and a core task of marketing research, in which the analysis of purchasing behavior plays a central role.

You will become familiar with the most important methods and instruments of marketing research. In the further course, you will deal with the definition of marketing objectives, the determination of the basic orientation of a marketing strategy and the content of the individual marketing instruments. Your new specialist knowledge will be rounded off with an overview of marketing implementation and marketing controlling.

Content of your Marketing Management Studies

• Basics of marketing
• Analysis and understanding of the market situation
• Contents and methods of marketing research
• Definition of marketing objectives
• Determination of marketing strategies
• Design of the marketing instruments (product, price, distribution and communication policy)
• Implementation of marketing

Who is the course suitable for?

You are aiming for a position in marketing and would like to complete in-depth further training. You already work in marketing and would like to enrich your experience with specialist knowledge and gain new impetus.

You complete your studies as Distance learning and can determine your own learning pace!

The most important facts about your studies

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