Master PR and Communication

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Excellent communication for your professional success - Communicate successfully and convincingly

Professional communication is crucial for the success of companies, organizations and brands. With the Master's degree in PR and Communication at Allensbach University, you will acquire sound knowledge and practice-oriented skills to effectively design and manage strategic communication processes.

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Your Master's degree program for a successful career in communication management

In today's world, where digital communication and global networking are becoming more and more important, excellent skills in the field of Public Relations (PR) und des Communication management indispensable. Companies, institutions and organizations must ensure that they convey their messages clearly and credibly to their target groups. The Master's degree program in PR and Communication as part of the M.A. Business Management at the Allensbach University offers you the perfect opportunity to acquire sound theoretical knowledge and practical skills to operate successfully in the dynamic world of communication.

This Master PR and Communication is aimed at experienced professionals who want to develop their skills in the PR and communication. Also Graduates of Bachelor's degree programs such as media and communications management or business administration benefit from this Masterwhich significantly improves their career prospects. The degree program is also suitable for Career changers suitable for those who want a sound education in the Communication management in order to work successfully in a position of responsibility.

Who is the Master's in PR and Communication suitable for?

The M.A. Business Management with the deepening PR and Communication is aimed at different target groups. If you work in one of these areas or are interested in the communications industry, this degree course offers you the opportunity to further develop your professional expertise:

  • Experienced professionals from the fields of marketing, PR and corporate communicationsYou are already working in the communications industry and would like to take your expertise to a higher level? This Master's program offers you the knowledge you need to work as a Communication manager:in or PR expert to operate successfully.
  • Graduates of Bachelor's degree programs such as Media and Communication Management or Business Administration: The Master's degree complements your existing knowledge and prepares you for a Management position in the area of PR and communications work.
  • Specialists and managers: You already have responsibility in the field of public relations or are aiming for a Management career on? This Master's degree provides you with all the theoretical and practical knowledge you need to perform your tasks professionally and successfully.
  • Career changers: The Master's degree is also suitable for people who come from a different subject area and want to acquire professional knowledge in the Communication management want to acquire. The practice-oriented training prepares you optimally for a career in the PR industry.

Thanks to the flexible distance learning you can integrate the Master's degree program perfectly into your everyday working life.

Content of the Master's degree program in PR and Communication

In the Master's program PR and Communication at the Allensbach University you not only acquire well-founded Theoretical knowledgebut also practice-oriented knowledge that you can apply directly in your working environment. The various modules cover all relevant aspects of modern Communication work from:

PR and communication management
In this module you will learn how to Communication strategies develop, implement and evaluate. They deal with both classic as well as modern communication approaches and develop communication strategies that effectively convey the company's values and appeal to your target groups.

Professionelles Schreiben in PR und Kommunikation
Writing is a central component of the PR work. In this module you will improve your skills in journalistic writing and in the Creation of editorial content. You will learn how to create tailor-made content for different formats and platforms and how to deal with ethical and linguistic challenges in PR.

Herausforderungen des digitalen PR- und Kommunikationsmanagements
In an increasingly digital world digital communication strategies indispensable. In this module, you will learn how to Social Media, Online marketing and Digital communication processes successfully develop and implement. Dealing with Artificial intelligence (AI) and Automation technologies which play an important role in modern communication management.

Kommunikationstheorien
In this module you will acquire sound Theoretical foundations of communication. You will learn how the theories of renowned researchers such as Barthes, Chomsky, Habermas and Hall can be integrated into communication strategies in order to design effective communication processes.

Kommunikation in Sondersituationen
Special situations require adapted communication strategies. In this module, you will learn how to Crisis communication, political communication or Financial communication can act professionally. Dealing with scandals is covered so that you remain confident in extreme communication scenarios.

Forschungsseminar PR und Kommunikation
The research seminar offers you the opportunity to further develop your scientific skills. You will learn how to own research topics formulate, collect empirical data and well-founded Scientific analyses carry out. This enables you to implement practice-oriented research results in your communication work.

Practical relevance and project work
An outstanding feature of the Master's degree program is the strong Practical relevance. You work on real PR projects and case studies that will give you valuable Experience for your future career.

Career prospects after the Master's in PR and Communication

Graduates of the Master PR and Communication at the Allensbach University opens up numerous Career opportunities in the communications industry. The sector is growing steadily, and qualified PR professionals are in demand. Possible Occupational fields after the Master's program:

  • PR Manager:in in companies, agencies or public institutions
  • Communication manager:in in international organizations or NGOs
  • Consultant for public relations and Crisis communication
  • Editor:in or Copywriter:in in the field of corporate publishing
  • Social Media Manager:in or Specialist:in for digital communication
  • Project manager:in for Communication projects and PR campaigns
  • Consultant for Corporate Communications
  • Communications consultant:in in political or financial communication

Advantages of studying at Allensbach University

  • Flexible online study: You study according to your own schedule and are not tied to fixed lecture times. This makes it easy to combine studying with work and private commitments.
  • Practice-oriented learningThe course combines theory and practice. You work on real projects and apply your knowledge directly.
  • Scientific expertise: Benefit from experienced Lecturerthat combine practical knowledge with sound scientific training.
  • Individual support: At Allensbach University you will receive Individual support. You always have access to your Lecturer and fellow students.
Conclusion: The ideal master's degree for communication professionals

The Master PR and Communication in the M.A. Business Management at the Allensbach University offers you a Well-founded and practice-oriented training in the field of communication management. You will acquire both the theoretical foundations as well as the practical skillsthat are necessary for a successful career in the communications industry. Graduates of this degree program have excellent Career opportunities and can take on a position of responsibility in companies, agencies or public institutions.

Frequently asked questions

What careers are open to me with a Master's in PR and Communication?
You will qualify for positions in PR management, communications consulting, crisis communication, digital communication and editing.

What does the PR and Communication course actually involve?
Strategic communication management, digital PR management, professional writing, crisis communication and scientific research.

Can the Master's in PR and Communication be studied entirely online?
Yes, the course takes place entirely online and gives you maximum flexibility.

What requirements do I need for the course?
A Bachelor's degree, ideally from a media-related or business degree program. Professional experience is an advantage, but not essential.

Apply now for the Master's in PR and Communication!

If you want to develop your career in the PR and Communication to the next level, apply now for the Master PR and Communication at the Allensbach University and start your professional development.

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