Master International Business - Your entry into a successful international career

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Secure global know-how for your career

Globalization is changing markets and companies worldwide. With the Master's in International Business at Allensbach University, you will acquire the key skills you need to operate successfully on an international level and manage companies unerringly on global markets.

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Allensbach University offers a practice-oriented specialization as part of the M.A. in Business Management. International Businesswhich optimally prepares students for the challenges of the globalized market. In an increasingly networked global economy, in which companies and markets no longer recognize national borders, managers need sound knowledge and strategic skills in an international context. Our Master Business Management teaches you precisely these skills and opens up a wide range of career prospects in international business.

Why a Master's in International Business? - The importance of international business

Globalization has revolutionized international business. Today, companies operate worldwide and intercultural skills are in demand like never before. International markets offer enormous opportunities, but also require a deep understanding of the economic, political and cultural framework conditions. The Master M.A. Business Management with the specialization International Business prepares you to operate successfully in a globalized economy.

Due to the deepening in the International Business Master's program you will not only acquire theoretical knowledge, but also practical skills to develop and implement international business strategies. You will learn to understand the economic, cultural and legal framework conditions on global markets and how to use them profitably for companies. This knowledge will make you a sought-after specialist in the field of Global Business Management.

Who is this specialization suitable for?

  • Experienced managers from various industries who want to expand their international skills in order to manage global companies or develop international markets.
  • Young Professionals with initial experience in international business who want to gain further qualifications and pursue an international career in management, marketing or human resources.
  • Founders and entrepreneurswho want to expand their business models globally or become internationally active.
  • Students with a background in economics who want to prepare themselves for the global challenges and opportunities in international business.

Qualification goals of the specialization in International Business

After completing the specialization International Business you will be able to successfully master the complex challenges of an international market. The key qualifications you will acquire during your studies include:

  • Analysis and classification of internationalization processesYou understand the economic, social and political causes and drivers of international trade and can take these into account in your professional activities. In the Master's degree program International Business learn how to systematically analyze internationalization processes.
  • Development of international corporate strategiesYou will be able to analyze the internationalization of companies and develop strategies that lead to sustainable international success. You will acquire the skills to design and implement Internationalization strategies and to adapt to specific market conditions.
  • Management in multinational companies: You will learn to Organizational structures of international companies and adapt them to the company's goals. You will develop the ability to use international leadership skills to lead successfully on a global scale.
  • Strategic management and digital transformation: You understand the influence of the digital revolution on the management and strategic orientation of internationally active companies and reflect digital leadership skills. As a graduate of a International Business Master's program you will be well prepared for the demands of a global job market.
  • Intercultural competenceYou will be able to recognize cultural differences and develop interculturally sensitive skills. Marketing strategies sowie Communication strategies that can be successfully applied on international markets.
  • Ethics and responsibilityYou will learn how to make responsible ethical decisions in an international context, especially when dealing with the challenges of Corporate Social Responsibility (CSR) and sustainable management.

Course content - your qualification for the global economy

The Master International Business provides you with comprehensive knowledge that you can apply both in theory and in practice. The essential Contents of the specialization:

  • Internationalization of the economy and international management: You will gain an in-depth understanding of the Globalization of the economy and can analyze the effects on companies and the entire market structure. In the International Management Studies learn how companies align their business activities internationally.
  • Intercultural management and communicationYou will learn to identify and overcome cultural differences in perception, thinking and communication, which will help you to work successfully in international teams and take the lead.
  • International strategies and marketing: You develop sound knowledge of the international market research, Marketing strategies and Market entry strategiesthat you can apply to different markets and target groups.
  • International personnel management and public affairs: They deal with the challenges of the international personnel management and develop strategies for recruiting, developing and managing international teams.
  • Internationale Handelstheorie: You will learn the basics of Trade theories (e.g. comparative advantages) and their practical application in strategic trade policy.
  • Current challenges in international managementThey analyze the current challenges affecting companies in an international context, such as political crises, Sustainability and digitization.
  • Digital leadership: They reflect how the digital transformation and modern management concepts such as Social prototyping change corporate management in globally active companies.

Advantages of the International Business Master's program at Allensbach University

The Master's program in International Business at Allensbach University is characterized by many advantages that will support you on your way to a successful international career:

  • Part-time studyThe Master Business Management is part-time and can be completely online can be completed at any time. This allows you to flexibly integrate your studies into your everyday working life and continue to gain professional experience.
  • Practice-oriented and relevantAll course content is geared towards the current challenges of international business. You benefit from case studies, practical projects and direct exchange with experts from the international business world.
  • Experienced lecturersOur program is led by highly qualified instructors who have many years of experience in international business and will give you valuable insights into the globalized economy.
  • Recognized degree: The conclusion of the M.A. Business Management with the specialization International Business is state-recognized and opens doors to management positions in global companies.

Your career opportunities

With a Master's degree in International Business opens up many career paths in a wide variety of areas of international business. Graduates of this degree program find positions in:

  • Globally operating companiesAs an executive or manager, you can lead companies in international markets and manage international expansions.
  • Consulting: Advise companies with regard to their Globalization strategiesmarket research and the optimal market strategy.
  • Marketing and salesDevelop innovative marketing strategies and lead companies into new markets.
  • PersonalwesenTake responsibility for international HR management and intercultural team management.
  • International ManagementYou are able to manage complex international projects and work as a leader in global organizations.

Studying at Allensbach University - flexibility and practical orientation

The Master's program M.A. Business Management with the specialization International Business offers a practice-oriented and flexible education that optimally prepares you for the challenges of the international job market. The degree program can part-time and can be completed entirely online so that you can integrate it perfectly into your everyday working life.

Quality you can trust

  • State-recognized and accredited (Accreditation Council)
  • Practice-oriented teaching by experienced lecturers
  • Personal support from experienced lecturers
  • Excellent network and strong practical relevance

"Thanks to the International Business specialization, I was able to expand my career internationally and now work as a manager worldwide." - Jonas K., Graduate and Senior Manager

Get started now - apply today!

Take the opportunity to take your career to the next level. Apply now for the specialization International Business and become a competent manager for the globalized economy.

Frequently asked questions

What requirements must I fulfill?
A Bachelor's degree in economics is required. Professional experience is an advantage, but not mandatory.

Can I really complete the course completely online?
Yes, you study 100 % online and can complete all exams flexibly from home.

What specific skills does the course teach?
Strategic international management, intercultural communication, international marketing and digital management.

What career advantages does this Master's degree offer?
You will be optimally qualified for international management roles and significantly improve your chances on global markets.

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