Master's in Business Psychology - Psychological know-how for the modern business world

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Part-time study program for your career in business psychology

The Business Psychology specialization in the M.A. Business Management at Allensbach University combines psychological expertise with business management practice. You will acquire comprehensive knowledge in work and organizational psychology, market and consumer psychology, health psychology, coaching, sustainability and empirical research.

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At a glance

  • Degree: Master of Arts (M.A.)
  • Duration: Flexible, part-time
  • Credits: 120 ECTS of which 60 ECTS + 30 ECTS Master's thesis in the specialization
  • Form of study: 100 % online distance learning
  • Start: Possible at any time

Who is this course suitable for?

The Master's degree is aimed at specialists and managers who wish to combine psychological skills with management knowledge, in particular:

  • Managers to further develop their leadership skills
  • HR managers and personnel developers
  • Marketing and market research experts
  • Management consultants and change managers
  • Psychologists and social scientists with an interest in economic application

Study content - Psychology meets management

Work and organizational psychology:
Motivation, job satisfaction, organizational development, change management, agile organizations

Market psychology and consumer behavior:
Purchasing behavior, advertising impact, qualitative & quantitative market research

Health Psychology & Positive Psychology:
Occupational health management, stress management, health-oriented leadership

Communication Psychology & Coaching:
Strategic communication, coaching methods, communication theories, developing your own coaching profile

Psychology of sustainability:
CSR, green marketing, environmental psychology, sustainable corporate communication

Research seminar in business psychology:
Development of own research questions, data analysis, international research trends

Career prospects

A Master's degree in Business Psychology qualifies you for challenging tasks in:

  • Human Resource Management & Personnel Development
  • Organizational consulting & change management
  • Market research & consumer psychology
  • CSR and sustainability management
  • Coaching & Training

Advantages of distance learning at Allensbach University

  • 100 % online, can be planned individually, no fixed lecture times
  • State-recognized, ZFU approved and accredited (AHPGS, Accreditation Council)
  • Personal support from experienced lecturers
  • Practical content with direct professional benefits

"The Master's in Business Psychology opened up new perspectives for me in HR management and helped me develop both professionally and personally." - Lisa M., graduate and HR consultant

Frequently asked questions

What distinguishes this Master's degree from a traditional psychology degree?
The focus is on combining psychological findings with business practice and direct professional benefits.

Is the program also suitable for non-psychologists?
Yes, particularly suitable for business-related Bachelor's degrees with an interest in psychology.

How flexible is the course?
You study 100 % online at your own pace, even alongside your job.

What skills will I acquire?
Work psychology, market research, coaching, change management, CSR, environmental psychology, scientific work.

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