Allensbach University recognized as one of Germany's most sought-after employers for the second time in a row

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The Allensbach University of Applied Sciences in Constance was again ranked among „Germany's Most Desired Employers 20.

In 2026, Allensbach University of Applied Sciences will once again be among Germany's most sought-after employers. ServiceValue and the F.A.Z. Institute have once again recognized the state-recognized private university in the „Private Universities“ category. Allensbach University of Applied Sciences had already led the category as the sector winner in the previous year. „We are very pleased about the second award in a row because employer attractiveness is of central importance for the long-term development of a university. Good teaching and reliable support require qualified employees who can contribute their professional skills and take responsibility,“ says Timo Keppler, Chancellor of the private university in Konstanz. „Especially in a tight labor market, universities must create conditions under which people enjoy working and can develop professionally.“

ServiceValue conducts the study „Germany's Most Desired Employers“ in cooperation with the F.A.Z. Institute. Demographic change is reducing the available labor supply, while the demands on employees in knowledge-intensive organizations are increasing. Universities need scientifically qualified teachers and staff who can reliably organize digital study programs, advise students, and professionally handle administrative tasks. „A digital university requires clear processes and employees who collaborate beyond their respective fields. We see this renewed award as recognition for the commitment of our entire team. At the same time, it remains a mandate to continuously develop our working conditions and collaboration within the university,“ emphasizes Timo Keppler.

Employer attractiveness is crucial for attracting new employees and retaining experienced professionals in an organization long-term. Reliable working conditions, transparent communication, and opportunities for professional development influence how employees perceive their employer. For a university, this perception also impacts its academic operations because the quality of teaching and support is closely linked to the work of its employees. Allensbach University, as a digital distance learning university, offers study programs primarily aimed at working professionals. Lectures are held online and recorded. Study materials are provided through digital systems, while instructors and academic advisors support students with academic and organizational questions. This model requires close collaboration between teaching, administration, and student services.

The award complements further recent recognitions of Allensbach University in the employer sector. For example, the university received the kununu Top Company Award in 2026 and was recognized by DQBG Deutsche Qualitäts- & Bewertungsgesellschaft as one of „Germany's Best Employers 2026.“ These results indicate that the university is perceived positively in both public rankings and employee reviews. With its consistently digital distance learning concept and flexibly designed business administration Bachelor's and Master's programs, Allensbach University primarily reaches working professionals from Germany and Austria who wish to further their academic qualifications or pursue part-time studies. The degree programs are accredited, designed as distance learning programs, and also approved by the State Central Agency for Distance Learning.