Internationales Marketing

Who is the university certificate suitable for?

Have you already gained your first professional experience in marketing, sales or management and would like to develop your professional skills and advance your career at an international level? Then the University Certificate in International Marketing is just right for you. Whether you work in an international company, are planning the next step in your career or are looking for a new professional direction: This certificate will provide you with a solid foundation for responsible tasks in the global marketing environment.

The most important things at a glance:

  • Duration of study: 6 months + 6 months free extension
  • ECTS credit points: 10 ECTS credit points
  • Exam form: Online exam
  • Admission requirements: none
  • Start of studies: at any time
  • Credit transferability: M.A. Business Management and MBA General Management (if you have completed your first degree).
  • Tuition fees: EUR 165 per month, EUR 990 in total

Crossing borders, understanding markets: Your university certificate in international marketing

In an increasingly globalized business world, sound knowledge of international marketing is crucial in order to open up markets, secure competitive advantages and successfully address international target groups. With the University Certificate in International Marketing, you will expand your professional and strategic skills in a targeted manner and prepare yourself optimally for responsible tasks in an international environment.

Understanding and applying international marketing

The university certificate provides you with in-depth knowledge about the management of international marketing activities. The initial focus is on the internationalization of companies and the associated challenges and opportunities. You will learn how international marketing is strategically planned and implemented in different cultural, legal and economic environments.

A particular focus is on international marketing planning, from market analysis and target definition to the selection of suitable market entry strategies. This will enable you to systematically analyze complex international markets and make well-founded decisions. International market research will provide you with the methodological tools to collect and interpret relevant data and translate it into successful marketing measures.

Developing and successfully implementing global strategies

In Strategic International Marketing, you will learn how to develop a global marketing strategy that also takes local requirements into account. Whether pricing, product policy or sales: In international marketing policy, you will learn how classic marketing instruments can be adapted to the conditions of global markets.

You will also deal with international marketing controlling. Here you will learn how to measure, control and continuously improve the success of your measures. The international marketing organization also plays a central role, particularly with regard to the coordination of international teams and processes.

Another highlight of the certificate is global brand management. You will learn how global brands are built, managed and positioned in different markets. Aspects of intercultural marketing are also included here: you will learn how to recognize and understand cultural differences and take them into account in your communication and brand strategy.

Value-oriented marketing on an international level

In addition to the business and strategic topics, we place particular emphasis on the ethical aspects of international marketing. They deal with issues relating to sustainability, responsibility and fairness, an increasingly important area of expertise for modern marketing managers.

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