Kommunikation in Sondersituationen

Who is the university certificate suitable for?

Are you responsible for communication in a company, organization or public institution? Then you know how quickly everyday processes can be disrupted by special events, be it crises, public criticism, legal disputes or political developments. In such moments, you need people who can keep a cool head, communicate confidently and act strategically. This is precisely where the University Certificate in Communication in Special Situations comes in.

In short, this certificate is aimed at anyone who not only wants to communicate in difficult situations, but also wants to lead. You will acquire the necessary know-how to successfully master communicative challenges in complex, critical or publicly sensitive situations, both nationally and internationally. At the same time, you will sharpen your understanding of social expectations, legal frameworks and the growing importance of topics such as sustainability and transparency.

The most important things at a glance:

  • Duration of study: 6 months + 6 months free extension
  • ECTS credit points: 10 ECTS credit points
  • Exam form: Portfolio task
  • Admission requirements: Knowledge of writing scientific papers
  • Start of studies: at any time
  • Credit transferability: M.A. Business Management and MBA General Management (if you have completed your first degree).
  • Tuition fees: EUR 165 per month, EUR 990 in total

Communicate confidently when it counts

In challenging situations, every message counts. Today more than ever, companies and organizations are caught between public perception, digital real-time reactions and the high expectations of customers, employees and society. With the university certificate in Communication in Special Situations, you will prepare yourself for precisely these moments and position yourself as a professional communicator who shows poise and provides orientation even in times of crisis.

Targeted control of communication - even in complex situations

In this certificate, you will acquire in-depth knowledge and practical skills for dealing professionally with special situations in communication. You will learn how to systematically analyze critical events, develop suitable communication strategies and implement sustainable measures in a targeted manner. Whether it is a reputation crisis, financial turbulence, social pressure or high-profile upheavals, you will understand how internal and external communication must function differently in such contexts.

A central focus is on the development of individual communication cascades and the confident handling of various dimensions of crisis communication, from preparation to follow-up. You will deal intensively with real case studies and reflect on successful and problematic communication processes. You will also deal with the particularities of special international situations and develop a feel for how cultural differences and global expectations influence communication practice.

Strategic communication for responsible roles

You will also expand your knowledge in the areas of litigation PR, investor relations, sustainability communication and social responsibility. You will learn how public affairs management can be organized in an international context and how to actively manage the expectations of different reference groups.

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