Business Psychology

Studying business psychology - psychology meets business competence

Business psychology combines psychological expertise with economic thinking and provides practical answers to central questions of work, consumer and communication behavior. At Allensbach University, we offer specialized programs that provide you with in-depth insights into various fields of application of this interdisciplinary discipline - flexible, scientifically sound and practice-oriented.

In market and consumer psychology, you will analyze buying motives and decision-making processes and learn how brands are successfully positioned. Work and organizational psychology deals with employee motivation, leadership and change management - essential for modern companies.

With health psychology, you will focus on mental health in a professional context and develop concepts to promote resilience and prevention. Environmental psychology examines people's behavior in dealing with resources and sustainable consumption - a forward-looking subject area. Communication psychology focuses on interpersonal communication, media impact and conflict resolution.

Our programs are aimed at professionals who want to expand their knowledge and apply psychological skills in a business context. Discover your specialization - and help shape the economy of tomorrow.

Further training in the field of business psychology

Would you like to pursue further training in HR management and psychology, but don't want to complete a full degree?

In our continuing education area, you can book individual or several modules from the Bachelor's or Master's degree courses and receive a university certificate and transcript upon successful completion. Examination results can be recognized if you wish to complete a Bachelor's or Master's degree course at a later date. You can also complete university certificates via distance learning, i.e. online, without attendance and without compulsory attendance. After passing the module examination, you will receive ECTS and a corresponding certificate of achievement.