Blog
Banking: Tug-of-war over premium savings contracts
Interesting questions keep cropping up in banking. For many years, for example, banks and savings banks were able to adjust interest rates on variable loans and savings deposits at their own discretion. This is now to be regulated by law. The Bachelor of Business Administration with a specialization in Banking at Allensbach University of Applied Sciences sheds light on such exciting questions. Prof. Dr. Patrick Rösler, lawyer and head of [...]
Using marketing as a "sales driver" - experts are needed!
A part-time degree with a specialization in Digital Marketing Management helps to train in-house experts for online marketing and communication strategies. You will receive practical and project-oriented training for the planning and execution of marketing projects. The privately run Allensbach University of Applied Sciences offers a Bachelor's degree in business administration with the appropriate specialization. Studies show time and again that the importance of marketing is growing. [...]
Study Occupational Health Management at Allensbach University
Healthy employees are motivated and productive employees. Companies with a functioning occupational health management system manage to significantly reduce their sick days and staff turnover. Allensbach University offers the specialization in Occupational Health Management, often abbreviated to BGM, as part of its Bachelor's degree in Business Administration. Occupational health management (OHM) now affects almost all companies. This is because the focus of occupational [...]
Digitalization in education enables flexible learning at any time
The private Allensbach University of Applied Sciences is fully committed to digitalization. The focus is on a digital learning model and fully online-based lectures that take place live in protected rooms and are recorded. This is supported by didactically high-quality study materials and professors and lecturers who can be reached at any time. Many professionals want to qualify as specialists or managers or prepare for a job as a self-employed [...].
University certificates can bring direct practical benefits
University certificates are aimed at professionals who are looking for structured and targeted further education courses in their own or a related subject area. This enables them to open up new opportunities in their professional environment. Such university certificates are offered primarily in the field of business administration. Allensbach University has positioned itself as an established provider in this field. Many employees, the self-employed and entrepreneurs want to [...]
