Personnel management

Wahlpflichtfach, Bachelor of Arts, ZFU-Nr. 167616c
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B.A. Business Administration and Management - specialization in Human Resource Management

Your business studies with a special focus

You will complete a comprehensive business administration course and acquire knowledge in business administration, corporate management, personnel management, marketing, accounting I and II, cost accounting & controlling, investment and financing. You will also study the content and methodological foundations of the related disciplines of law, economics, statistics and mathematics. Business English and knowledge of business informatics round off your profile.

You will also prepare yourself specifically for a particular area of activity in the company in your major field of study!

What topics does HR management deal with?

Targeted organizational development can increase the performance of the organization and promote the development of the individual members of the organization. HR management plays an important role here. Effective HR management uses modern employer branding tools to find the best employees, develops them and promotes their loyalty to the company. It helps to prepare for organizational change by developing employees and their skills in line with requirements.

Last but not least, it creates optimal conditions and a non-discriminatory environment for the provision of services. Managers also help to motivate employees through their actions - even in the digital age and increasingly in a virtual environment. This poses new challenges for managers and digital leaders.

Study content Human Resources Management

In the "Human Resources Management" specialization, you will acquire extensive specialist knowledge and skills to take on responsibility for HR management tasks in a company. You will learn about personnel management as an internal and external service provider, deal with the conception of employer branding activities and discuss a wide range of personnel marketing and recruiting instruments.

You will learn about diversity as a challenge and a success factor and develop answers to dealing with demographic change. You will be familiar with measures for the promotion, qualification and further training of employees, managers and junior managers, and you will understand the various roles and tasks of a manager in the area of conflict between expectations, self-interests and operational context conditions.

They deal with current ethical and socio-political issues of leadership and can apply digital forms of working in a team.

The learning content is divided into the following modules:

  • People Business Partner & New Work
  • Personnel marketing and personnel development
  • Leadership & Digital Leadership
  • Project work

As a graduate with a specialization in Human Resource Management, you will qualify for challenging tasks in the field of human resource management. You can take on responsible positions as a specialist and manager in personnel departments of companies, authorities or public institutions, e.g. as a personnel developer, recruiter, in personnel marketing or in personnel consultancies.

The course qualifies you for the following tasks:

  • Development of personnel strategies in companies and organizations
  • Recruiting and personnel development
  • Employer branding to position the company as an attractive employer
  • Design of change processes and organizational development
  • Development of hybrid work cultures and digital forms of work

Module coordinator: Prof. Dr. Elmar Stein

Find out more now!

What are the admission requirements?

  • General higher education entrance qualification
  • Subject-specific higher education entrance qualification or entrance qualification for universities of applied sciences
  • Professional qualification plus advanced training (at least 400 hours)
  • Professional qualification plus Suitability test in accordance with the Baden-Württemberg State Higher Education Act (LHG). The aptitude test can be taken at the Allensbach University of Applied Sciences in Konstanz.
  • Completed first degree
  • A successfully completed first year of study at a university in another federal state

Can academic achievements be credited or recognized?

If you have already completed a further education course (e.g. Betriebswirt:in IHK, Betriebswirt:in VWA, Handelsfachwirt:in or Personalfachwirt:in) or have achieved comparable results at another university, crediting or recognition is possible. We will be happy to check for you individually which credits or recognitions we can offer you. Talk to our educational advisors!

Modules of the Bachelor's degree program with specialization in Human Resource Management

1st semester
Scientific work and self-management
Introduction to general business administration
Business mathematics
Statistics
Accounting I

2nd semester
Economics I
Corporate management
Business Law I
Marketing
Accounting II

3rd semester
Cost accounting and controlling
Investment and financing
Business informatics

4th semester
Project and process management
Economics II
Business English
Human resources management
Business Law II

5th semester
Tax theory
People Business Partner & New Work
Personnel marketing and personnel development

6th semester
Leadership & Digital Leadership
Project work Personnel management

Bachelor's thesis (with colloquium)

How long does the course take?

The standard period of study of 3 years (6 semesters) corresponds to a full-time course of study, so the duration of the course will be longer if you are studying alongside your job. However, your relevant experience as a professional will give you the opportunity to combine your studies with practical knowledge and, for example, to work on practical topics in term papers or theses.

If your personal or professional situation requires it, you can extend your studies free of charge for up to 18 months. After that, there are further fee-based extension options.

Next online info event
27.01.2025 von 18:00-19:30 Uhr
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You can find all the important information about your degree program in your personal study guide.

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