Master Marketing and Sales - Shape your future in marketing and sales

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Increase your success in digital and international sales

The dynamic world of marketing and sales offers exciting challenges and excellent career opportunities. With the Master of Arts (M.A.) Business Management in the specialization "Marketing and Sales" at Allensbach University, you will acquire practice-oriented skills to successfully develop and implement marketing and sales strategies - both nationally and internationally.

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Marketing and Sales specialization in the M.A. Business Management program

Would you like to advance your career in marketing or sales and prepare yourself specifically for the challenges of modern business? Then this degree course is just right for you. With the Marketing and Sales specialization, we offer you not only in-depth specialist knowledge, but also the practical skills to work as a manager in the Marketing and Sales to operate successfully. You will gain in-depth knowledge of strategic marketing, sales processes and digital transformation strategies that you can apply directly in your day-to-day work.

Why choose the Marketing and Sales specialization?

The world of marketing and sales is constantly changing - driven by digital transformation, new technologies and an increasingly globalized market. To be a successful marketing or sales expert in this dynamic environment, you need a sound education and practice-oriented skills. The specialization Marketing and Sales in the Master's program M.A. Business Management at Allensbach University teaches you exactly that - from classic marketing strategies to innovative digital solutions.

In this Marketing Master's programYou will develop both in-depth knowledge in the field of Market researchthe Market segmentation and the Positioning of products as well as the ability Sales strategies to develop and implement. In the Master Marketing and Sales you will learn to take on both strategic and operational marketing and sales tasks and thus make a direct contribution to the company's development.

Target groups for marketing and sales studies

The specialization Marketing and Sales is aimed at ambitious young professionals who want to acquire in-depth knowledge in the field of marketing, as well as experienced specialists and managers who want to further develop their career in marketing and sales. This specialization offers you the opportunity to apply your knowledge to the latest trends and technologies in the industry and develop your leadership skills.

Target groups are:

  • Marketing managerswho want to develop further at strategic and operational management levels
  • Sales managerswho want to improve their knowledge of Sales Management Master want to deepen
  • Consulting experts in the area of marketing and sales
  • Entrepreneurswho want to develop and implement innovative marketing strategies
  • Graduates of a Bachelor's degree in economics, Marketingor a related area
  • Managers who want to exploit the potential of digital marketing and sales

Course content - your key to success

Within the scope of this Master Marketing Studies you will acquire extensive knowledge that you can apply directly in practice. You will learn how to develop marketing strategies and processes that meet current and future market requirements. You will learn how to implement innovative sales strategies to increase sales and how to successfully deal with international and digital markets.

Marketing Management:
The module Marketing Management gives you the opportunity to understand and apply marketing strategies from analysis to implementation. You will learn how to Market research recognize market trends and adapt your marketing strategies accordingly. You will be able to develop strategic marketing plans that meet the specific requirements of your target groups. This involves not only the theoretical basics, but also the application of best practices in the marketing mix in order to optimally position a product on the market.

Sales management:
The Sales management is a central component of this specialization. You will learn how to design and manage sales processes efficiently, from acquisition to closing sales. The ability to, Sales calls is crucial for success in sales. You will learn how to successfully Sales strategy that both your B2B and B2C strategies strengthens. The focus here is on a holistic understanding of the sales process and the optimization of customer relationships.

International marketing and sales:
A central component of the program is the in-depth study of International marketing and sales. In a globalized world, it is essential to develop marketing strategies that are also successful in international markets. You will learn how to organize your marketing activities and sales strategies in such a way that you intercultural differences and position yourself successfully in different markets. You will learn how Market research, cultural adaptation and Market entry strategies to ensure success on a global level.

Digital marketing and sales:
In the digital age, the use of digital marketing essential. In this part of the program, you will learn how to use the various Online marketing tools effectively and digital sales strategies that make your company competitive. You will learn how to Social Media-channels to interact with customers, and what role E-Commerce and SEO strategies play a role in this. The module also includes the use of Big Data and Artificial intelligence in marketing to create customized marketing campaigns and Sales strategies zu entwickeln.

Application-oriented learning:
The Master's degree program in Marketing and Sales at Allensbach University places great emphasis on the practice-oriented application of theory. In practical projects and case studies, you will develop marketing and sales concepts that you can implement directly in your day-to-day work. You will be able to both quantitative as well as qualitative market research methods to make well-founded and sustainable decisions. In addition, you will be taught how to use the Measuring and evaluating the impact of marketing measures.

Graduates of this program can work in the following areas:

  • Marketing ManagementDevelopment and implementation of marketing strategies on a national and international level
  • Sales ManagementManagement of sales teams, development of sales strategies and improvement of sales processes
  • Consulting: Strategic consulting for companies in the areas of marketing and sales
  • Business DevelopmentIdentification of new business opportunities and markets, as well as development of new products and services
  • Product managementAssumption of responsibility for the entire product portfolio of a company
  • E-CommerceDevelopment and implementation of online marketing strategies to increase sales

Why the Master in Marketing and Sales?

The Master Marketing and Sales at Allensbach University is an excellent opportunity to take your career in marketing and sales to the next level. With practice-oriented content and an international focus, this degree program not only provides you with the necessary specialist knowledge, but also valuable leadership skills. You will learn how to Marketing manager:in or Sales Manager:in position companies successfully in an increasingly digital and global market.

Graduates of this program are able to efficiently design strategic and operational marketing and sales processes and develop innovative solutions. Thanks to the practice-oriented training and comprehensive knowledge of modern marketing techniques, you will be ideally prepared for a career in international business.

Frequently asked questions

What requirements do I need for the Master's in Marketing and Sales?
A business-related Bachelor's degree is required. Professional experience is an advantage, but not mandatory.

Can the course really be completed entirely online?
Yes, the course is 100 % online and offers maximum flexibility for working people.

What special skills will I learn during my studies?
Strategic marketing planning, digital marketing, international marketing and sales as well as practical application in case studies.

What career prospects does this Master's open up for me?
They are ideally qualified for management roles in marketing and sales as well as for specialized consulting and management positions.

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