General Management

Who is the university certificate suitable for?

Would you like to expand your business management know-how in a targeted manner and qualify for demanding management tasks? Then the University Certificate in General Management is just right for you, as it provides you with the structured knowledge you need for sound decision-making, effective control and sustainable corporate management.

Even if you are aiming for a position in human resources, finance, strategic marketing or change management, the certificate offers you an excellent foundation for your next career step. The practical orientation of the certificate means that the content can be applied directly in your everyday professional life.

Strengthen your position in the company, create new perspectives and expand your management profile with a recognized university certificate that will open doors for you.

The most important things at a glance:

  • Duration of study: 12 months + 12 months free extension
  • ECTS credit points: 40 ECTS credit points
  • Exam form: Case study, 2 online exams, assignment to be sent in
  • Admission requirements: none
  • Start of studies: at any time
  • Eligibility for credit: MBA General Management (if you have completed a first degree).
  • Tuition fees: EUR 460 per month, EUR 5,520 in total

Shaping the future - with management expertise at the highest level

In an increasingly dynamic, globalized and data-driven economy, general management is becoming a key qualification for sustainable corporate success. With the university certificate in General Management, you will expand your strategic and operational know-how in a targeted manner in order to master complex business challenges competently.

Management knowledge that makes an impact

The university certificate focuses on the central disciplines of modern business management. You will first deal with the basic functions of business administration, from the history of the subject to current management models. In the areas of corporate management, strategic management and organization, you will acquire comprehensive knowledge of organizational forms and models as well as methods for successful corporate management.

You will learn how to make economic decisions and plan in a targeted manner with the help of sound accounting, financial statement analysis and controlling. Dealing with cost accounting, process cost management and digital controlling tools will enable you to precisely manage operational processes, even in complex, volatile markets.

You will also sharpen your profile in personnel management and leadership. Here you will acquire comprehensive knowledge of classic and modern management approaches. Topics such as coaching, resilience, talent management and internal communication are covered, as are effective incentive systems, modern management tools and strategic employee development.

Another central topic of the certificate is change and sustainability management. On the one hand, this involves actively shaping change processes, dealing with uncertainty and building future-oriented corporate cultures. On the other hand, you will deal with the ecological, social and financial dimensions of sustainable corporate management, from CSR and governance to sustainable finance and sustainability in marketing, employer branding and communication. You will learn how to develop sustainability strategies, integrate stakeholders and anchor sustainability throughout the company in a measurable and effective way.

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