Personalmarketing und Recruiting

Who is the university certificate suitable for?

Do you work in human resources or would you like to enter the world of recruitment and personnel marketing? Do you want to understand how modern employer brands are created, how you can attract qualified talent to your company and retain them in the long term, all with strategic know-how and psychological understanding? Then the University Certificate in Personnel Marketing and Recruiting is just right for you.

With this certificate, you will acquire up-to-date specialist knowledge and practical skills that you can implement immediately in your day-to-day work. It is ideal for you if you want to actively shape modern HR management, successfully attract skilled workers and develop a sustainable employer profile.

The most important things at a glance:

  • Duration of study: 6 months + 6 months free extension
  • ECTS credit points: 10 ECTS credit points
  • Exam form: Online exam
  • Admission requirements: none
  • Start of studies: at any time
  • Credit transferability: M.A. Business Management and MBA General Management (if you have completed your first degree).
  • Tuition fees: EUR 165 per month, EUR 990 in total

Find, retain and inspire talent - with the university certificate in personnel marketing and recruiting

In times of a shortage of skilled workers and increasing demands on the job market, professional HR marketing is becoming a decisive success factor for companies. If you want to attract the right talent and retain them in the long term, you not only need convincing employer branding, but also sound knowledge of modern recruiting. This is exactly where the University Certificate in Personnel Marketing and Recruiting comes in.

Sustainable strategies for modern recruiting

The certificate focuses on the question of how companies can position themselves as attractive employers and efficiently recruit suitable employees. You will learn how to systematically determine specific personnel requirements and derive targeted recruiting measures from this. The focus is on both traditional and digital HR marketing, including social media, career sites, job boards and targeted content for different target groups.

A particular focus is on building and maintaining a strong employer brand. You will learn how to use professional employer branding to create a credible, emotional employer identity that has a positive effect on application behavior and employee retention.

Internal HR marketing is not neglected either: you will learn how to motivate and involve existing employees in the long term and win them over as brand ambassadors. This creates a strong connection between the company and its workforce, a decisive competitive advantage in a dynamic working environment.

From the recruiting process to successful onboarding

In addition to planning and implementing effective personnel marketing measures, the focus is also on the recruiting process itself. You will learn how to design application procedures professionally, from the initial contact to the well-founded personnel selection decision. You will deal intensively with selection methods and assessment procedures that are geared towards validity, fairness and accuracy of fit.

Another important component of the certificate is strategic onboarding. You will learn how to successfully integrate new employees, optimize onboarding and thus strengthen employee loyalty from the outset. The program is supplemented by topics such as work-life balance, employee appraisal and retention management, because sustainable recruiting success does not end with a signed employment contract, but with motivated, committed teams.

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